Website Conversion Rate Optimization
Creativity often consists of merely turning up what is already there
Conversion Rate Optimization helps you make the right changes to your website; changes that will convert visitors to customers. How do we do it? We do it by testing every possible way that your customers react with your website; how they navigate it and why they leave without buying. A/B, split testing, heat maps, click maps and scroll maps all help to build a picture of your customers browsing and buying habits.
The most effective salespeople know that listening is the most important part of their job
Testing For Increased Conversions
The best sales people, irrespective of what they sell, are great listeners not talkers. Listen carefully to every visitor that visits your site and benefit from that information to increase your conversions.
The technology exists to follow visitors to your website and to build a picture of why they left and at what point.
How you think when you lose determines how long it will be until you win
Why do people leave your website?
47% expect load time to be less than 3 seconds
88% leave if a button or link fails
40% leave if load time is greater than 3 seconds
100% who are unhappy go to a commpetitor
92% left a website that was difficult to read
89% would not buy again from a difficult website
You may be amazed at the number of factors that drive visitors away from your website and stop them from converting to sales, some of the reasons listed here make interesting reading. Not one percentage quoted here is less than 40%.
Those are the kind of figures no business can afford to ignore!
Listen to Your Customers or Conversions Will Fall
Online shoppers are both demanding and have a low tolerance, they don’t need to travel to another destination to shop, two clicks of a mouse and they are buying from a competitor. These figures are screaming that you must get your website working 100% and constantly improve it to meet changes in browsing habits.
There is no room for vanity in a competitive market. You may believe your website is the best in your sector but do you know how many potential customers are dropping off somewhere on that sales funnel? If the tests show something is not right you must be prepared to change it, if that amazing design feature doesn’t work be prepared to drop it like an out of form player. With more conversions you can lower costs in acquisition and sales and be more competitive.
How to Optimize a Website for Conversion
There is no magic formula that will encourage your customers to buy, they know what they want and they know how they want to buy it. The process is an ever changing one as buying habits change.
Our job is to listen to those customers, reinforce the elements of your website they like and discover what they don’t like and change it; test, test and test again!